Welcome to the privacy notice of Agrigroup Ltd, 4 Montgomery Way, Rosehill Estate, Carlisle, CA1 2RW (Registered Company Number: 3134840).
We respect your privacy and are committed to protecting your personal data.
This privacy notice will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) or whenever you provide your personal information to us whether via the website or otherwise and tell you about your privacy rights and how the law protects you.
This privacy notice contains the following information in the respective Sections below:
This privacy notice aims to give you information on how Agrigroup Ltd collects and processes the personal data that you provide to us whether through website enquiries, customer account opening, online sign-up forms, completion entries or through your dealings with us generally as a customer or supplier. This website is not intended for children and we do not knowingly collect data relating to children. It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data.
This privacy notice supplements the other notices and is not intended to override them.
Agrigroup Ltd is the data controller for the purposes of applicable data protection legislation and is a group trading company (Registration No: 03134840) of which the group companies are Borderland and Aghire.
If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact us using the details set out below.
Full name of legal entity: Agrigroup Ltd
Company Secretary: Lorna Johnston. Email address: firstname.lastname@example.org
Postal address: 4 Montgomery Way, Rosehill Estate, Carlisle CA1 2RW
Telephone number: 01228 538585
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the opportunity to deal with your concerns before you approach the ICO so please contact us in the first instance.
Changes to the privacy notice and your duty to inform us of changes This privacy notice was created on 24th May 2018. Any changes we make to our privacy notice in the future will be posted on this page and, where appropriate, notified to you by e-mail or with your monthly account statements. Please check back frequently to see any updates or changes to our privacy notice. Each time you enter or use our website, you agree that the privacy notice current at that time shall apply to all information which we hold about you. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
Third-party links This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. This privacy notice does not apply to those websites, plug-ins and applications and we take no responsibility for them. When you leave our website, we encourage you to read the privacy notice of every website you visit.
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:
Identity Data includes first name, maiden name, last name, username and password or similar identifiers, marital status, title, date of birth and gender, CCTV images which may be captured at our business locations and photographs.
Contact Data includes billing address, delivery address, email address, telephone numbers, fax numbers, account numbers and information, position, grade, vehicle registration and beneficiary details. We may record telephone calls for training and security purposes. You will be notified if recording is taking place at the commencement of any call.
Financial Data includes bank account and payment card details.
Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
Profile Data includes purchases or orders made by you, your interests, preferences, feedback and survey responses.
Usage Data includes information about how you use our website, products and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and other businesses within Agrigroup Ltd of companies, your communication preferences and customer analysis codes. We also collect, use and share
Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
If you fail to provide personal data Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
We use different methods to collect data from and about you including through:
You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns.
Where you are acting as a consumer, we may receive personal data about you, from various third parties and public sources, as set out below:
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Where we need to perform the contract we are about to enter into or have entered into with you. Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. Where we need to comply with a legal or regulatory obligation.
Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending marketing communications to you via post, email or text message.
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us at our registered office if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
|Purpose/Activity||Type of Date||Lawful basis for processing including basis of legitimate interest|
|To Register you as a new customer||
To process and deliver your order including:
To manage our relationship with you which will include:
|To enable you to partake in a prize draw, competition or complete a survey||
|To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)||
|To delivery relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you||
|To make suggestions and recommendations to you about goods or services that may be of interest to you||
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanisms:
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing). You will receive marketing communications from us, or other members of the Agrigroup t/a Borderland and Aghire Ltd group if you have requested information from us or purchased goods or services from us and/or completed a new account form or entered a competition or registered for a promotion and, in each case, you have opted-in to receiving that marketing.
We will get your express opt-in consent before we share your personal data with any company outside Agrigroup t/a Borderland and Aghire Ltd for marketing purposes.
You can ask us or third parties to stop sending you marketing messages at any time by contacting us by clicking the unsubscribe link on the bottom of our newsletters or emailing Agrigroup Ltd putting UNSUBSCRIBE in the subject line of the email and including any relevant information within the email at any time. Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us at our registered office. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above. Group Companies (as described in the Glossary). External Third Parties (as described in the Glossary). Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. Details of retention periods for different aspects of your personal data are available by contacting us at our registered office. In some circumstances you can ask us to delete your data (see “Request erasure” below for further information). In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
You have the right to:
If you wish to exercise any of the rights set out above, please contact us (contact details are shown in Section 1 above).
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
Other companies in Agrigroup Ltd acting as joint controllers or processors, who are based in the EU and provide IT and system administration services and undertake leadership reporting. We may also share your personal information with other companies within Agrigroup Ltd to inform you about their goods and services which may be of interest to you, in accordance with your marketing and communications preferences (see the “Marketing” paragraph in section 4 above).